Dear readers…
I have not done plenty of reading yet….but I would like to share my first reflections about PR.
One of the most obvious aims of PR is creating positive attitude to the product or service in customers’ minds. PR communicates benefits of product or service using unconventional techniques. Instead of heavy advertising that has lower and lower impact on the target audience PR relays on opinions or statement made by authorities and celebrities as well as word of mouth.
Why is PR so powerful? I think it simply gives bigger chance to built high level of credibility and trust. It can be also said that PR helps to maintain good publicity as well as creates a positive perception of the product, service or entire organization.
Eventually, it could be argue, PR creates a kind of emotional relationship between organization and its customers. For instance, charismatic Richard Branson, the CEO of Virgin is unquestionable public relation weapon. He is described by many authors as “life logo” of the company (Vignali 2001, Dearlove 1998 & Gasiorowski 2006).
Richard Branson is famous for playing against dominant market players. He demonstrated his skills in the recent Sky versus Virgin Media war calling grooving dominance of Sky “a threat for democracy” and added Snooze to Sky’s See, Surf and Speak. By placing his emerging business at the underdog position He cause positive attitude among potential customers. His tactic is often compare to battle between bible’s David with Goliath in witch Branson plays David.
I recommend watching this Interview with Richard Branson…Enjoy
Well said. The Branson aura is such that people quickly forget the failures and setbacks: he didn’t acquire Northern Rock, didn’t win the National Lottery, hasn’t succeeded with all his ventures, doesn’t have a great relationship with the City.
And yet…
By: Richard Bailey on February 19, 2008
at 9:36 am
No doubt about it, Ricard Branson is the face of virgin,he has used himself to maintain a good publicity for the orgamisation,to the extend that when you mention virgin the next thing that people think or say is Richard Branson
By: christy Ekedayen on February 22, 2008
at 9:13 pm
There’s so much talk about Richard Branson!!! He is not only a successful entrepreneur but a real celebrity! Probably we can learn a lot from his experience but I think in his case it is definitely not “made” but “born”
By: Rita Vasileva on February 24, 2008
at 7:44 pm